From Rutherford County Livability:
Small Business Thrives - Entrepreneurs in Rutherford County share what it was like to launch their business in the region.
The Right Move - Shelia Horvath
Originally relocating to the area because of her husband's job, Shelia Horvath, CEO and founder of HeavenlyTreats4U at The Market at Victory House, was looking forward to transferring her gift basket business to the region.
"When we moved to Nashville I wanted to do things differently,"Horvath says. "This time, I wanted to use local artisans and products. We have since incorporated a lot of Tennessee items that aren't in your typical gift baskets."
Horvath previously operated the business out of her home, but her rapid success encouraged her to find a retail space where she could showcase gift baskets and offer a boutique shopping experience. "Our business exploded during the pandemic, and I felt like it was overtaking our home. The Victory House, a staple within the Smyrna community became available and that's what landed us in Rutherford County. We have loved every minute of it," Horvath says.
"It took some time to bring our vision to life. One year after the purchase, we opened The Market at Victory House. Our gift store became something that Smyrna didn't have. We're happy to provide that and hopefully become the go-to for gift giving. While building the business in Rutherford, Horvath says she leaned on the Rutherford County Chamber of Commerce as well as local Rotary organizations.
Her advice for those considering entrepreneurship in the area?
"Do your homework " she says. “Just because you like something doesn't mean the world will. Have a good product and presentation because first impressions are key."
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